Client cases > JD Cloud Enabling 3C Double-11 racing business
JD Cloud Enabling 3C Double-11 racing business

JD Cloud Enabling 3C Double-11 racing business

Industry involved:
E-commerce
Website link:
Click and enter
Product using:
Virtual Machines  Virtual Private Cloud 
Application Type:
The service is applicable to websites and vertical e-commerce with brand promotion, dynamic data display and computing requirements, while the framework is applicable to customers with Active-Active mode requirements.
Client cases

Customer Introduction

Based on the scenario of simultaneous user access on Double Eleven Day, marketing data will be pushed by second, letting the cooperative shops master the latest marketing information in real time, and guaranteeing good user experience. By virtue of a reliable cloud platform, high-performance technical resources and professional technical supports and operation service, JD Cloud guarantees real-time processing and efficient operation of mass data, convoying accurate brand marketing of 3C business in the promotion season on Double Eleven Day.

Project Overview

JD Mall makes Double-11 racing business so as to further promote the publicity of 3C customer brands of JD Mall, empower customers, and push the real marketing data to the majority of consumers in the first time, so that consumers can fully understand the first-hand information of the best-selling products. Based on the scenario of simultaneous user access on Double Eleven Day, marketing data will be pushed by second, letting the cooperative shops master the latest marketing information in real time, and guaranteeing good user experience. By virtue of a reliable cloud platform, high-performance technical resources and professional technical supports and operation service, JD Cloud guarantees real-time processing and efficient operation of mass data, convoying accurate brand marketing of 3C business in the promotion season on Double Eleven Day.

Solutions

JD Cloud provides the following solutions according to actual application scenarios of the 3C business of JD Mall:
1. Provide professional one-stop service support in a range of areas such as architecture scheme design, environment construction and extension, security policy setting, stress testing, operation and maintenance monitoring and problem analysis.
2. Timely, efficient and convenient domain name service, which can deliver domain name within one day.
3. Provide a high reliability environment for intelligent DNS+dual routers+dual load balancer+ multi-VMs with a full range of dual live architecture to ensure that business is continuous, system is stable and reliable, and the business is secure and worry-free.
4. Realize massive, secure and reliable access through JD Cloud+JOS exclusive platform, to achieve a real-time (refresh frequency <10 seconds) feedback of online store marketing information.
5. Provide one-click copy feature, which can automatically realize system environment expansion to improve efficiency and realize rapid deployment and expansion of production environment.
6. Through one-click copy and firewall, security group and other product features of JD Cloud, users can adjust the architecture on demand and endow it with flexible security policy.
7. Based on JD Cloud professional monitoring platform, the whole production environment is monitored in an all-round way; the abnormal possibility can be found in time, which will automatically trigger early warning and SMS.

Customer’s earnings

The racing business created by JD Cloud can help enterprises achieve cost reduction and efficiency improvement, and achieve the following benefits:
(1) The high-quality and specialized service can help users to focus on their own business instead of technology, entrusting the specialized technology to a professional team, thereby greatly reducing project risks and shortening the project delivery cycle.
(2) Through the JD Cloud+JOS exclusive platform, it can push out the JD Double 11 activity in real time (with a refreshing frequency of <10s) safely and compliantly and achieve safe and reliable access, and feed back information in real time, realizing a user marketing closed loop.
(3) Provided with an all-round dual-flexible architecture, it can ensure business continuity, stable and reliable system, and worry-free business.
(4) Based on an on-demand architecture adjustment and flexible security strategy, it can easily realize high-availability architecture changes and security policy implementation from dual subnets to multiple subnets in one day.
(5) With full environmental monitoring and automatic warning, and through global monitoring, it can greatly reduce the operation and maintenance workload and improve efficiency.