About 100 group tags cover the tag system of JD’s all groups, so that group intentions for shops can be overall identified at different dimensions and merchants are assistance is given to merchants when they make visual and precise target marketing group selection.
The flexible and easy-to-use SFA intelligent marketing engine is absolutely applicable for diversified marketing scenarios, can easily cope with complicated logical operations and helps merchants easily process various marketing demands.
Give diversified overall effect data feedback, directly feed back marketing effect data of each group package and help merchants have an overall view on activity effects.
Marketing node group packages can be saved and used for a next marketing, to deeply dig out high-value marketing groups and aggregating marketing effect data.
Typical Scenario: Private domain filtering: Dig out repurchase intension of customer group of store Convert shopping cart: Precisely identify user’s behaviors of adding to cart and browsing, improving shopping cart conversion efficiency Guide type/cross-type new customer: Dig out potential users of public domain store, make precise promotion and improve new customer guide efficiency.
Typical Scenario: Canvas setup: Set up drag type customized marketing canvases which are suitable for various marketing scenarios SMS launch: Launch SMS to selected groups, in which the launch channels can be customized, SMS templates can be created, and the SMS launch time can be pre-set Marketing effect evaluation: Send Internet launch effect data back, support search of launch and effect data per group package.
Select potential groups of home cleaning and personal care products, precise position user intentions in combination with search terms and take marketing measures, improving rate of payment by 30%
Search in combination with group profile attribute and commodity function and effect words, position high-end personal care product groups and make precise launch, improving rate of exposure by 20%
Precisely position groups having decoration demands and purchasing kitchen wares recently, expand exposure range, and improve high-price product group ROI greater than 450